Privacy Policy

Last updated: October 4, 2026

This policy explains what information Infinite Rabbithole Digital Marketing ("we", "us") collects when you visit this website or buy the DMSK (Digital Marketing Starter Kit), how it is used, and the choices you have. If you have any questions, email infiniterabbitholedigital@gmail.com.

Information we collect

• Purchase information. Payments are processed by Stripe. Stripe collects your name, email address, billing details and payment card information on its own checkout page. We do not see or store your full card number. We receive order details from Stripe (such as your name, email and what you bought) so we can deliver your purchase, handle refunds and answer support requests.
• Emails you send us. If you contact us, we keep your message and email address to reply and resolve your request.
• Technical information. Like most websites, our hosting provider (Netlify) automatically processes basic request data such as IP address, browser type and pages requested, to deliver and secure the site.
• Advertising cookies (only with your consent). See "Meta Pixel and advertising" below.

Meta Pixel and advertising

We use the Meta Pixel, an advertising tool provided by Meta Platforms, Inc. (Facebook and Instagram), only if you click "Accept" in our cookie banner. If you decline or ignore the banner, the Meta Pixel is not loaded and no data is sent to Meta from this site.

When you accept, the Meta Pixel:

• sets cookies (such as _fbp and, if you arrived from a Meta ad, _fbc) in your browser;
• sends Meta information about your website visit, including pages you view, your IP address, browser and device information, and Meta cookie identifiers;
• lets us measure how well our Facebook and Instagram ads work, and show ads to people who have visited this site (sometimes called "retargeting" or "cross-context behavioral advertising").

We do not send your name, phone number or raw email address to Meta through the browser Pixel. When a Stripe payment is successfully completed, our server may send Meta a Purchase conversion containing the order value and currency plus a one-way SHA-256 hash of the purchaser's normalized email address for conversion matching. Meta receives the hash, not the raw email address.

Meta may combine this data with information it already has about you (for example, if you are logged in to Facebook or Instagram) and uses it under its own terms. You can learn more in Meta's Privacy Policy and control ads you see in your Meta ad preferences.

Other cookies and local storage

• Your consent choice is saved in your browser's local storage so we don't ask on every visit. This is strictly necessary to respect your choice.
• Google Fonts. This site loads fonts from Google, which means your browser connects to Google's servers and shares your IP address with Google. See Google's Privacy Policy.
• Google Drive. The DMSK's files are hosted on Google Drive. When you open those links, Google's own privacy terms apply.

How we use information

• To process your order and deliver the DMSK.
• To provide customer support and handle refunds.
• To keep the site running and secure.
• With your consent, to measure and improve our advertising on Meta platforms.
• To meet legal, tax and accounting obligations.

Where privacy laws such as the GDPR or UK GDPR apply, our legal bases are: performing our contract with you (orders and delivery), our legitimate interests (support, security, record keeping), legal obligations (tax and accounting), and your consent (Meta Pixel advertising cookies).

Who we share information with

We don't sell your personal information for money. We share information only with service providers that help us run the business:

• Stripe, for payment processing;
• Netlify, for website hosting;
• Google, for fonts and file hosting (Google Drive) and email;
• Meta, for advertising measurement and retargeting. Browser-based Meta Pixel tracking is enabled only if you consent; successful purchases may also be reported server-side for conversion measurement as described above.

Under some US state privacy laws (for example, California's CCPA/CPRA), sharing data with Meta for ad targeting can count as "selling" or "sharing" personal information. The Meta Pixel only runs after you opt in, so declining or withdrawing consent disables browser-based Meta advertising cookies. Server-side purchase conversion reporting is separate from the browser Pixel, as described above. We may also disclose information if required by law.

Some of these providers are located in, or process data in, the United States and other countries. Where required, they rely on appropriate safeguards such as Standard Contractual Clauses or the EU-US Data Privacy Framework.

How long we keep information

We keep order records for as long as needed to provide support and to meet tax and accounting requirements (typically up to 7 years). Support emails are kept for as long as needed to resolve your request. Meta Pixel cookies expire after about 90 days unless refreshed, and you can delete them at any time.

Your rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict certain uses, to opt out of the sale or sharing of personal information or targeted advertising, and to withdraw consent at any time. To make a request, email infiniterabbitholedigital@gmail.com. We won't treat you differently for exercising your rights. You can also complain to your local data protection authority.

We honor your choice made in our cookie banner. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out, and the Meta Pixel won't load.

Children

This site and the DMSK are not intended for children under 16, and we don't knowingly collect their information.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it last changed.

Contact

Infinite Rabbithole Digital Marketing
infiniterabbitholedigital@gmail.com